Apr 12, 2021

10 min read

What are Long Tail Keywords? How to Research and Use Long Tail Keywords?

A. What are Long Tail Keywords?

Long tail keywords are the specific keyword phrases of the longer length. As the name itself, they’re characterized by more than 3 words in length. Therefore, they’re more descriptive and provide more clear ideas than head terms/keywords.

B. Why Use Long Tail Keywords?

Long tail focus keywords are specific search terms that effectively communicate with the search engines. This enables you to reach your potential customers who’re truly interested in your products and services.

C. What is Long Tail Keyword Research?

Long tail keyword research is the act of finding and analyzing search phrases that best describes the purpose of your content. This activity plays a vital role to build long tail keywords that match your target customers’ search queries.

D. How to Find/Research Long Tail Keywords?

Having said about what is long tail keyword research and its importance. Now it’s time to learn about how to find them.

  • Recognizing your potential customers
  • Search intent of your customers

1. Google Autocomplete

You don’t need to purchase an expensive keyword research tool or such to find the best long tail keywords. Google’s autocompleting feature is sufficient on its own to generate perfect long tail keywords ideas.

Google Autocomplete Feature

2. Google “Searches related to…”

Another magnificent alternative for long tail keywords research is Google’s related search suggestions. They appear at the very bottom of the SERPs (Search Engine Results Pages).

Google Searches Related To

3. Google “People also ask” Boxes

There’s no comparison to Google when it comes to offering valuable suggestions for the long tail keywords.

People Also Asks Box by Google

4. SEMrush

SEMrush Keyword Research Tool
semrush example

5. Answer The Public

Answer The Public

6. Google Trends

Google Trends

E. How to Properly Use Long Tail Keywords?

After understanding what are long tail keywords and why use them. You’ve now known the ways of finding the long tail keywords too. But your knowledge would be incomplete if you don’t know how to properly use them in your content.

1. Create a Content Optimized Around Your Long Tail Keywords

The foremost thing that you need to do once you’re done finding your keywords is creating high-quality content. Your content should be optimized around the keywords that you’ve found from your extensive research.

2. Incorporate the Long Tail Keywords in the Important Places

It’s essential to incorporate the keywords to the following places to strengthen your content strategy for SEO.

Long Tail Keywords in Title Tags
Long Tail Keywords in Meta Description
Long Tail Keywords in URL

3. Distributing Long Tail Keywords Naturally

Incorporating the long tail keywords is both an important and delicate task to be precise. Since long tail keywords are longer they might seem reluctant and hamper readability if you don’t use them naturally. Therefore, you should use them carefully in your content so that they sound natural.

Wrapping Up

It’s high time to start using long tail keywords if you’re having difficulty ranking with head keywords. They might have a low search volume. But the benefit of having low competition is immense. You can easily rank on the search engines and better ranking means higher search traffic.