The latest news in SEO and WordPress: January 2021

Google’s new subtopics ranking, a page builder that’s also focusing on performance and a tool to easily rewrite and repost old content. These are a few of the news items that our SEO experts Joost de Valk and Jono Alderson discussed during our SEO news webinar on the 26th of January 2021. Missed it? No worries, we have the video and highlights right here. So dive into the latest news in SEO and WordPress this month!

Watch the January 2021 SEO news webinar

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What’s new with Google?

Google launches Question Hub

screenshot of Question Hub in Google
screenshot of Question Hub in Google
Homepage of Google Question Hub

What this translates to is that when a user searches for something niche online, Google will sometimes save these queries for Question Hub. So when a content creator logs into Question Hub through their Google Search account, these questions will be shown and this content creator will have the option to write fitting content.

Sounds like a great way to get some inspiration for new focus keyphrases, right? The downside, however, is that these are very niche and focused questions. So this will probably not be a game-changer when it comes to your keyword strategy. It can however inspire you when you’re out of ideas for new keyphrases, so it’s interesting to see where this goes.

Google subtopics ranking

It’s interesting to see what it will do for rankings. For some site owners, this may mean that you need to focus more on being a specific result and not just being the best result for a more general term. As you may now be competing for a place in a subtopic more often, and not just the top ten results. Google wants to balance information with eCommerce, to give people a variety of results that will hopefully contain the type of page they’re looking for.

New performance reports for Google My Business

An updated Search Console coverage report

Google has worked on this section and now gives you specific categories for the errors it encounters on your site. This helps site owners figure out what’s going wrong and what they need to do to improve their page.

What’s new in WordPress?

Page builders vs performance

The block editor, formerly known as the Gutenberg editor, is actually taking its first steps in becoming the go-to page builder when people don’t want to compromise on performance. This means, that you’ll be able to create the page you want by simply dragging and dropping easy to use blocks. Sounds like the solution to this problem right? There is, however, a catch. At the moment it takes way too much time to do this. And we do mean way too much time. So the first step is there, but we still have a few steps to go before page builders can promise us the performance we want.

Block-based version of Twenty Twenty-One

Example of the block based version of Twenty Twenty-One
Example of the block based version of Twenty Twenty-One
The Twenty Twenty-One theme in WordPress revamped in six weeks

There is still some work to be done, but they’ve done a great job considering that the team revamped in 6 weeks. This gives you a great example of what WordPress can do and how it has evolved from its early days as ‘just a blogging platform’. In addition, we’re also happy to see that this site continues to use Yoast SEO as their SEO plugin and it will be interesting to see how this site will be used for the coming four years.

What’s new at Yoast?

Our latest two Yoast SEO release

The Yoast SEO Estimated Reading Time block

The second release we’ve had this month is Yoast SEO 15.7. For Premium users, this new release comes with full readability and word form support for the Turkish language. Although we already have support for lots of different, we’re not there yet and still have many other languages coming.

Rewrite & Republish with Yoast Duplicate Post

This was a lot of work to rewrite your post. That’s where this new feature comes in. You can now simply use Rewrite & Republish to create a draft where you make all the necessary changes and hit publish when you’re done. This will replace the old post and you won’t need to delete anything or change any URLs. It makes this process a whole lot easier. Note that this is a feature in our Yoast Duplicate Post plugin, which you can download for free.

Our latest podcast with Jason Barnard

Coming soon: A new structured data training

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And in other news

Shopify wants to hire 2021 engineers in 2021

DuckDuckGo hits new record

That was the SEO news in January 2021!

Read more: The latest news in SEO and WordPress: December 2020 »

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