On-page video SEO: how to optimize your video pages

1. The video should be a key focus of the page

Video above the fold

A large video embed

Supporting information included

Example of a YouTube page where the video is the main focus
A YouTube page is a good example of a page structure where the video is the “key focus”

2. The video must be visible on the first contentful paint

3. The video you want indexed must be the first to load on the page

example of waterfall chart on webpagetest.org of the order in which your video assets load
The waterfall chart will show you simply in what order your video assets load.

4. Include the relevant Schema.org metadata via Microdata or JSON-LD

5. Use the video thumbnail as the OpenGraph image

Add your video thumbnail as the OpenGraph image in the Facebook preview tab in Yoast SEO
Manually updating the Facebook image is the best way to ensure consistency between video-level metadata and page-level metadata.

Optional: Adding the transcript on the page

Spend some time on your on-page video SEO

Get your videos in the search results!

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