Looking back at Yoast in 2020

The year 2020 is coming to its end and what a wild year it’s been! The pandemic has had a huge impact on all of us, and this isn’t different for our team at Yoast. As many shop owners turned to the web to stay in contact with their (potential) customers, we saw the importance of improving our plugin even more. That’s why we’ve added lots of features and new languages to our Yoast SEO plugin in 2020. But we’ve also launched our new board this year! All while working from home and attending lots of fun events virtually. Let’s look back at everything that happened at Yoast HQ in 2020!

A year of working from home

How our team kept in touch

Zoom photo of team Yoast in 2020

Travelling all over the world — virtually

Photo of Samah and Taco attending an online WordCamp

Improvements to Yoast SEO in 2020

A year of new and improved features

I won’t mention all of them here, but let’s take a look at a few highlights. For example, Yoast SEO now comes with an improved sidebar that helps you tick all the boxes when it comes to optimizing your content. We’ve also improved the publishing flow by adding the option to share your post right after publishing or even setting Zaps to fully automate this process. Yoast SEO also helps you make your URLs stand out on Slack. Yoast SEO Premium now comes with different blocks that really help you improve site structure and get those rich results.

Of course, this isn’t everything we’ve added. Both our free and Premium plugin have had lots of other new features added to them. Additionally, we’ve added support for different languages to make our plugin more accessible for people writing in any other language than English.

Also a year of new languages

A year of integrations and fun partnerships

A screenshot of the SEMrush integration in Yoast SEO Premium

Plus: we’ve combined our two biggest products

illustration of merge academy seo premium and academy

New at Yoast in 2020

Welcoming Duplicate Post

Monthly webinar that are accessible for everyone

The start of our Yoast SEO Podcast

Yoast SEO podcast with Christi Olson
Our very first Yoast SEO Podcast with Christi Olson

What else happened at Yoast in 2020?

An even stronger focus on our core values

This helps us remember what (and who) we’re doing this for. And what decision best serves our mission to make SEO possible for everyone, from big companies to the local shop around the corner. Something that became even more important in this year of doing business online.

We launched our new board

Thijs is our new CCO at Yoast and has a gift for optimizing conversion and sales. That’s why he’s a perfect fit for this role in our team. Thijs will help us grow Yoast even further, and with it, improve the web as a whole. Of course, I will remain the CEO of Yoast, Joost de Valk is still our CPO and Omar also stays on board as our CTO. Read more about these changes, or watch our video, in the blog post announcing our new board.

The board of Yoast in 2020
From left to right: Thijs de Valk, Omar Reiss, Chaya Oosterbroek, Marieke van de Rakt and Joost de Valk

That was it for Yoast in 2020!

The post Looking back at Yoast in 2020 appeared first on Yoast.



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