Did Google Search Console send an email with an error message?

We are big fans of Google Search Console — and you should be too! It’s an essential tool to keep your site working properly and find opportunities to get better results from the SERPs. But, one thing Google Search Console also does, is send you emails when they encounter an issue. And those error messages can get somewhat cryptic.

Search Console emails about structured data issues

There are three things at play here. For one, you need to provide the required structured data to get a chance for Google understanding the content. Doing this gives you a good shot at getting a rich result for that piece of content.

Second, you might need to provide as many of the recommended properties to get the full rich result. For instance, if you have reviews on your site, it’s a good idea to mark these up with everything that makes sense for your page. Required is stuff like the author’s name and the item reviewed, while the publishing date is recommended. Leaving that last one out might not make your review rich results as full-formed as others.

Third, this goes without saying, but you have to fix any error that pops up or else you want receive those shiny rich results!

Search Console is an essential tool to monitor the technical implementation of your structured data. If you’ve signed up, Google can send you emails when something is wrong.

A lot of emails

Generally, it’s awesome that Google notifies site owners and managers of issues that might have a big effect on a site’s performance. Unfortunately, the messaging is not always that clear. The solutions they ask for are sometimes cryptic and unintelligible for the ‘regular’ user. Case in point, even we were startled by an email about something called SharedArrayBuffers! Nobody has ever heard of something called SharedArrayBuffers.

Not really helpful, right?

Of course, this is an extreme example, but most of the time, the emails hardly give you a clue on the importance and where to fix what. Most of the time, it’s a ‘We found an issue, please fix it’ type of deal. That’s not helpful, and it might even scare people with a bit less knowledge about (technical) SEO. In addition, it might take away the people’s focus! Often, it’s better to simply improve your site than obsess over messages from Search Console — these are usually peanuts compared to the other work you can do.

This post will go over an example of a recent structured data email that Search Console sent. In this case, we’ve provided solutions to the problems Google found in the structured data of this particular site. For this, we are using the WooCommerce SEO plugin.

An interesting example of missing product structured data

So, whenever you see an email like the one below appear in your mailbox, you know it’s time to get to work. The email below shows which product properties Google missed on your page(s). In this case, priceValidUntil, availability, sku, and brand. The posting also misses a global identifier for the product, like an article number.

An example of an email you might get from Google Search Console

How to fix missing field ‘availability’

Does your online store run on WooCommerce? Then you’re in luck because these errors are a quick fix with the WooCommerce SEO add-on for Yoast SEO. WooCommerce SEO, by default, adds loads of product structured data. To fix your availability, open a product and go to the inventory section. From there, make sure that you’ve selected the proper availability of the article.

How to fix missing field ‘priceValidUntil’

This is an easy fix with our WooCommerce SEO add-on. You only have to configure the sale price and the duration of your products’ sale in the General tab of the WooCommerce meta box. Then, the WooCommerce SEO plugin will automatically add the correct structured data to your product and fix the missing field priceValidUntil issue!

Find out in detail how to fix priceValidUntil error »

How to fix missing fields ‘sku’

We have an article explaining how to fix the missing fields ‘sku’ message.

How to fix missing field ‘brand’

How to fix Either ‘offers’, ‘review’ or ‘aggregateRating’ should be specified

While WooCommerce should output these by default, our WooCommerce SEO offers much better integration of all the different product structured data properties. Also, it makes sure that your product structured data ties in neatly with the structured data Yoast SEO generates for your site. By doing this, Google has a much bigger chance of understanding your content, site, and products.

Here’s how to fix these two issues:

  • How to fix missing Schema properties: ‘offers’ should be specified.
  • How to fix the missing Schema property: either review, or aggregateRating should be specified.

Fixed the errors? Don’t forget to Validate Fix in Google Search Console

After asking Google to validate the fix you might get an email notifying you that the issue is fixed

Stay calm!

The post Did Google Search Console send an email with an error message? appeared first on Yoast.

Tags: shopping, one, search, woocommerce, plugin, Customers, google, messaging, email, migrating