A long term SEO strategy? Knowing what Google wants is the key

The reasoning behind Google search changes

What kind of changes does Google make?

Google's algorithm updates 2011-2020
The biggest Google algorithm changes and updates since 2011
The evolution of Google search features, from ‘Google search results: the evolution of the SERPs’ at Ionos.com

What does Google want then, if they keep changing things?

A long term SEO strategy to get ahead of algorithm updates

Rule #1: always put users first!

Search engines are just middle-men — aim to please your users instead!

Rule #2: keep up with competitor benchmarks

Rule #3: keep your research and evaluation cycle going

So, stop pleasing Google!

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