7 ways to transform your audience into brand evangelists

1. Become a social media detective

HubSpot Twitter thread about whether companies use TikTokfor recruiting

2. Create a personality for your brand and stick to it

A view of The Motley Fool's Twitter feed from May 2021

3. Align with customer interests

4. Be authentic

5. Be responsive

Target's response to a customer Tweet on May 24, 2021

6. Curate and post follower content

7. Create a brand loyalty program

Call to action prompting readers to refer others to subscribe to the Sidekick newsletter

Direct engagement is the key to developing brand evangelists

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