7 statistics that prove the importance of social media marketing in business

1. 55% of consumers learn about new brands on social

55% of consumers learn about brands or companies on social media

Why it’s important

2. 68% of consumers agree that social media enables them to interact with brands and companies

Why it’s important

sprout social smart inbox

3. 43% of consumers increased their social media use to discover new products in the last year

how the use of social media has increased and changed over time

Why it’s important

4. 78% of consumers are willing to buy from a company after having a positive experience with them on social

Why it’s important

stats on creating a positive customer experience on social media

5. 80% of business executives think it’s very important or essential to invest additional resources in social media marketing

Why it’s important

paid performance report in sprout

6. 91% of executives will increase social media marketing budgets in the next 3 years

Expected shifts in social media budgets

Why it’s important

7. 72% of companies use social media data to inform business decisions

important sources of data, including social media, for company business decisions

Why it’s important

The importance of social media in business extends beyond marketing

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