20 Must-have digital marketing tools you help you grow

Digital marketing tools by strategy

We’ve put together a comprehensive list of digital marketing tools that can help you regardless of your goals, including a few free and freemium tools for those on a tight budget.

  • Social media marketing tools
  • Email marketing tools
  • SEO (search engine optimization) tools
  • Conversion optimization tools
  • Lead enrichment tools
  • Landing page and lead capture tools
  • Graphic creation tools

Social media marketing tools

We’ve seen firsthand how social media has evolved into a priority marketing channel for businesses today.

1. Sprout Social

Hey, you can’t blame us for putting ourselves on the top of the list!

Sprout Social is among the best digital marketing tools for social media

2. Loomly

Loomly’s self-described “brand success platform” is a tool that’s ideal for smaller social teams looking to organize and collaborate on content.

Loomly digital marketing collaboration

3. Audiense

We’ve talked time and time again about the importance of social listening for identifying trends and potential customers.

Audiense insights dashboard

Email marketing tools

Email represents arguably the most tried-and-tested, scalable marketing channel available to modern companies. As such, email solutions are a staple of Internet marketing software for businesses big and small.

4. SendGrid

SendGrid offers a full suite of email marketing services, many of which are totally friendly to novices and email veterans alike.

sendgrid dashboard

5. lemlist

lemlist is unique among our email marketing tools because the platform is primarily focused on deliverability. Emphasizing the best times to send your messages (and how often) for the sake of more opens and clicks, lemlist is awesome for optimizing your existing campaigns.

lemlist dash example

6. Moosend

Moosend is among the most user-friendly and affordable of our digital marketing tools, representing a surprisingly robust email solution for those just beginning to build their list.

moosend abandon cart dashboard

SEO (search engine optimization) tools

Fact: over half of all website traffic comes from search queries.

7. Ahrefs

Ahrefs is the gold standard when it comes to brainstorming keyword ideas and opportunities to rank.

ahrefs keyword dashboard result

8. Clearscope

Now, let’s say you’re interested in capitalizing on keyword opportunities and optimizing your existing content. That’s where Clearscope comes in.

clearscope SEO tool

9. SEMrush

Another staple SEO tool, SEMrush allows you to track the position of your priority keywords and likewise explore new terms to rank for.

semrush seo tool dashboard results

Conversion optimization tools

The smallest changes can make the biggest difference when it comes to getting people to convert on-site.

10. Unbounce

Unbounce is an amazing tool for quickly building, tweaking and publishing new landing pages to test. Built-in A/B testing and variant analytics can answer directly which creatives, calls-to-action and additional page elements are working (and which aren’t).

unbounce A/B test example

11. Optimizely

Emphasizing landing page experiments, Optimizely combines tools for visual creation and audience targeting to quickly run tests on different segments of your audience.

optimizely experiment example

12. Hotjar

Hotjar’s platform provides a real-time visual record of your visitors’ actions and behaviors on-site.

Hotjar heatmap shows where most users click on their website

Lead enrichment tools

It’s well-documented that the majority of website visitors fail to provide enough data after leaving your site.

13. Clearbit

Using 100+ sources, including Salesforce and additional marketing platform data, Clearbit creates an up-to-date profile of your leads to make your outreach efforts go more smoothly. The details gathered include company, role and company size, just to name a few.

clearbit screenshot showing warm lead information and industry

14. Datanyze

Similar to Clearbit, Datanyze also uncovers crucial contact information about your on-site leads to fill out your digital rolodex. The platform also works brilliantly for prospecting on LinkedIn by pulling social data on decision-makers, too.

Datanyze captures information on warm leads via their LinkedIn profiles

Landing page and lead capture tools

As our attention spans shrink, making a conscious effort to reel in visitors once they land on-site is crucial. Marketing platforms focused on lead capture ensure that your traffic doesn’t go to waste and visitors are more likely to take action. When done right, the end result is more leads and conversions.

15. OptiMonk

OptiMonk’s platform allows businesses to grab the attention of customers and prevent them from bouncing through personalized pop-ups.

OptiMonk's platform allows businesses to create personalized pop-ups.

16. Typeform

Typeform is a sleek tool for marketers looking to create attractive, minimalist forms.

Typeform is a sleek tool for creating minimalist forms.

17. MailMunch

A hybrid email marketing and landing page tool focused on list-building, MailMunch offers several engaging form types and emails to send to leads once they’ve opted-in.

MailMunch is a hybrid email marketing and landing page tool offering engaging form types and emails to send to leads.

Graphic creation tools

Infographics. Memes. Graphs and graphics. The list goes on and on.

18. Creatopy (formerly Bannersnack)

Creatopy is a graphic creation tool akin to Canva, but emphasizes quite a few features specific to marketers.

Creatopy graphic design tool lets you create brand design kits and graphics collaboratively with your team.

19. Visme

Visme’s platform is focused primarily on creating presentations and data visualization.

Visme graph creator for creating presentations and data visualization.

20. Venngage

Venngage is another graphic creator with an emphasis on infographics. With spreadsheet imports and hundreds of chart configurations, you can customize your infographics however you want. Customize any infographics based on your branding with tons of built-in graphics to choose from.

Venngage is a graphic creation tools that has spreadsheet imports and hundreds of chart configurations.

Which digital marketing tools are part of your stack?

With the right tools at your disposal, you can streamline your marketing campaigns and automate a ton of tasks in the process.

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