10 UX Mistakes to Avoid When Designing an App

Nowadays, the mobile and web app market is highly competitive and the demand for such products keeps increasing. With so many options for where to shop and which services to use, people will not waste time trying to navigate apps/websites that are difficult to use.

Therefore, even experienced web designers and developers need to go out of their way to keep users engaged and content. It is vital to retain your audience as any friction may lead users to drop your application.

Any application requires a user-friendly interface that provides a streamlined experience to sustain user engagement. However, many applications stumble when it comes to the actual design and are careless with UX.

This article shares with you ten of the most common UX mistakes that app designers and developers make. Let’s get started!

1. Intricate User Interface

Some app features can be too intricate for the average person to understand. When designing the interface, you should use well-known symbols and standard features. Try to avoid symbols that are not immediately recognizable and symbols that users can interpret in various ways.

Make sure you conduct extensive testing of the user interface before launching the end product to ensure the interface is user-friendly.

2. Over-Designed Interface

You should stop thinking like a designer and start thinking as an inexperienced app user. The most common design mistakes are made when the designer thinks that everything is simple and clear due to a curse of knowledge. Keep in mind it is difficult for the average person to figure out something that might be obvious to the designer.

3. No Built-in Search

A built-in search without any filter will result in a page filled with low-quality search results. And that’s nearly as bad as not being able to perform a search. Not being able to find their choice of products or their desired information within the app will drive users away. So, make sure you include a good built-in search option in your user interface design.

4. Poor Integration

We all know how important first impressions are. Based on initial experience only, the user decides whether to continue using your app or not. Therefore it is required to do a proper beta test as it will reveal most of the issues that users will face, combined with input from real-life users. Thus, you will be able to solve most of the initial problems.

5. Overstuffing Features and Functions within the App

Furthermore, if you avoid the basic functionality of the device you are developing an app for, it will result in a bad UX application. App developers must enable the end-users to utilize all the native features within the app.

6. Dim Color Contrast with Light Fonts

If your app has a pleasing interface, but the text is difficult to read, it is very likely for users to uninstall it. App developers must make fonts readable and ensure good contrast between text and background for a proper user experience.

7. Annoying Notifications and Updates

Avoid sending similar notifications repeatedly and steer clear of sending unnecessary advertisements and other undesirable emails. Such things may be annoying to users.

It is necessary to update the app over time, but make sure you don’t overdo unnecessary updates. Focus on the big bugs and fixes. Pay attention to feedback that users leave in the App Store or Google Play and update the application as per their requirements.

user experience
user experience

8. Multi-Device Test Failure

Here are some tips on how to do this:

  • Poll your target audience to determine which devices they use most often.
  • Test the app prototype on each device to see how it works on each type and display size.
  • Record all frictional points.
  • Optimize the UX of the application for every device.

9. Ignoring App Architecture

When you neglect the necessary navigation and user experience within the app, its design may look fantastic, but it will probably be a pain to use. You should outline the flow of the app before worrying about design details like font size or color combination. Once you move to the app design phase, keep the flow in mind at all times.

10. Hidden Call-to-Actions

Call-to-actions such as “Buy Now”, “Contact Us”, or “Order” will prove to be very effective to you and practical to your users, contributing to a fluid UX. Keep in mind that call-to-action buttons should be in contrast with the rest of the colors on the app.

Summing Up:

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Tags: user experience, web design techniques, web-design, UX, user interface, app-developers, app-design, app development companies, UI/UX Design