10 examples of social media posts to get inspired

You’ve probably heard it a dozen times before, but social media needs to be part of your online strategy. Whether you have a website, personal blog or webshop, social media allows you to reach and connect with your audience. To get new people into contact with you and to stay top of mind with your current customer base or followers. But where to start? In this post, we’ll show you 10 examples of different social media posts to help you get inspired and reach your audience in a way that fits your brand!

Examples of great social media posts

1. The Cheesecake Factory: Use humor and great photos

social post by The Cheesecake Factory
social post by The Cheesecake Factory

A picture of bread that gets more than 2300 likes and 243 comments, pretty impressive right? Of course, it helps that The Cheesecake Factory is a well-known chain of restaurants, with locations around the world. But what this example shows us is that a restaurant can do very well on social media by using nothing more than humor and quality pictures. Which keeps the audience entertained and attracts them to the restaurant by showing what’s on the menu.

2. Google: Share interesting customer stories

What this Tweet shows us, is that user stories bring a product or service to life. It doesn’t have to be the most unique story in the world. If you show customers using your product or service and tell their story, others will be able relate to them. This doesn’t just give them insight into what your product or service can do for them, it also works as social proof. Because if other people are using it, and they’re happy about it, then people are more inclined to start using it too.

3. Tony’s Chocolonely: Show people what’s happening

example of linkedin post by Tony Chocolonely
example of linkedin post by Tony Chocolonely

As you can see this post has a lot of likes and comments. And what works well is that they have a photo of the Chocolate Bar accompanying their announcement. This shows people what they can expect and what the ‘store’ looks like. This is a great example of something you can easily do for your business. Share fun photos of what your place looks like, share photos of new products that just came in, or share any other visual updates to get people excited about visiting you.

4. The Clay Creative Co: Increase followers with giveaways

example of social media post by The Clay Creative Co
example of social media post by The Clay Creative Co

If you’ve ever been active on social media, chances are that you’ve seen one or more of these posts before. They’re a great way to get people to share your content, commenting on it and introducing your business to their friends. You can even ask your audience to comment with why they believe they should win or why they love your product so much. Giving you valuable input into how your product is being used and perceived by your audience. Do make sure to check out the rules when it comes to these giveaways contests, as you want to make sure you’re doing it properly.

5. Social Media Examiner: Share your expertise

Don’t worry, we realize that it’s highly exceptional to have access to lots of content creators. But what we can learn from this post is that sharing content gets you fans. By giving away some of your expertise for free in posts like this one, people will be more inclined to follow you online and remember your brand. It may feel a bit contradictory, but by helping people do some stuff by themselves they will come to you when they need more help. Because they will trust your expertise on a topic. So invest time in content marketing and introduce people to the team of experts you have, whatever field you’re in. What’s also great about these kinds of posts, is that they get retweeted or shared by others more often.

6. LEGO: Involve your fans and let them get creative

example of social post by LEGO
example of social post by LEGO

What this type of post shows us, is that you can involve customers or followers in your content creation. Not only will the people involved love seeing their creations online, but it’s also genuine and original content. Which can increase customer loyalty. LEGO also does a lot around Pride Month and by showcasing their support, they get a lot of positive feedback from their following.

7. IKEA: Share your values and ambitions

example of social media post by IKEA
example of social media post by IKEA

What we can learn from this post is that the price or quality of your product isn’t the only thing that people care about. Of course, it’s important to tell people about that as well. But don’t be afraid to share news on your ambitions, your companies values and what you care about. People want to know who they’re buying from and whether this company fits their own values and ambitions. Especially when you’re just starting out, sharing your story and where you want to go can get people interested in your brand. Don’t shy away from a personal touch in your social posts if it fits your brand.

8. OREO: Ask questions that are easy and fun to answer

example of social media post by Oreo
example of social media post by Oreo

What’s good about this type of story is that they’re easy to interact with for people that are viewing the story. They only need to tap their screen once and they directly get to see the results so far. It’s fun to see and it gives you valuable information about your audience. Plus, this kind of Instagram Story, in which you ask a question, is relatively easy to make.

9. Bettys: Be proud of your exposure

example of social media post by Bettys
example of social media post by Bettys

Part of the success of this post can probably be explained by the fact that these are two very familiar faces for most of Bettys followers (that are UK-based). But it’s also interesting to see in the comments is that people loved seeing Bettys featured in this video. You can feel that these followers are really happy for the tearoom and the exposure it’s getting. What we’re trying to say is that you should share your successes. If a local paper writes about you, or when someone tags you in their social post, write about it. Or respond to it. These kinds of feel good posts are a great break from more serious content and can get you lots of likes.

10. HP: And be proud of your team

example of social media post by HP
example of social media post by HP

So, what does this last example of our 10 social media posts tell us? These types of posts make your business more personal. They give your audience an idea of the team that’s involved and what their story is. This increases their trust in your brand and it will probably make you more likeable. Especially LinkedIn is a great platform for these kinds of posts, as this is also the platform you can use to find new people to join your team. Having happy employees talk about their job and employer will also help increase your number of applicants.

A quick recap

  • Don’t be afraid to get personal and share your story
  • Showcase real people, like your customers and your team
  • Interact with your audience in an easy way
  • Share photos of your products and business in a fun way
  • Giveaways and expert content help you reach new people

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Control what your content looks like with Yoast SEO

With our latest release of Yoast SEO 16.5, we’ve added another feature: the Social Appearance Templates. With this feature, you can set a default social template for every page or custom post type you have. Like the social previews, you have control over the images, titles and descriptions. This way, you can make sure that your pages always look good when being shared on social media, even when they’re shared by someone else! If you’re a user of our free plugin, you won’t be able to use these templates. You can, however, set a default fallback image that will be used when any URL on your website is shared.

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