Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories.

While social media stories aren’t anything new, as more platforms add this capability to their apps, it’s important for businesses to understand how to properly use these to their advantage. …


SEO is just like staying healthy — you have to work at regularly it to keep fit. So be sure to give your site the love it needs. SEO is never a one-time thing but rather a process that will keep you busy for a long time. At Yoast, we often think about how we can help you keep your site fit. In Yoast SEO 16.6, we’re introducing a new SEO workout that helps you get (and keep!) your internal linking structure in tip-top shape.

Build your site structure and rank the right content

SEO is hard work. As SEO can be a time-consuming process, it can be terribly…


Are you ranking with the content you want to rank with? With your very best content? The content you’re the proudest of? When you’re doing SEO, you want your best posts and pages to be the ones that get the most attention. But that’s not easy at all! How do you make sure that your best content gets the position it deserves in the search rankings? The SEO workout in Yoast SEO Premium helps you to rank higher with your most important content!

Search engines like Google follow links. The more links — also internal links — a post has…


Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last year. So, what’s one of the keys to standing out from the crowd? Content.

Content is at the heart of every social strategy. It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for how brands communicate and connect with new and loyal customers.

In this article, we’ll walk through the most valuable types of social media content identified by marketers and how you can use social analytics to determine the best types of content for your business.

We’ll…


When it comes to getting product support, more and more customers are preferring to use self-service options. In fact, a report from ZenDesk states that 50% of customers believe in solving their product or service problems by themselves.

Needless to say, to keep your customers satisfied, you need to think of ways to empower them to resolve their queries on their own.

If you run a WordPress website, one such way is sharing and answering customer questions using a high-quality WordPress Q&A plugin. By doing this, you’ll not just improve customer satisfaction, but also save on customer service costs.

So…


When you hear the word evangelism, religious connotations might spring to mind, but in modern times, it can extend to other areas. Today evangelism may denote a vehement and vocal fan of something, whether it’s a popular sneaker brand or their favorite TV show.

Businesses can also have evangelists, and they take the form of extremely loyal customers. These people typically buy specific products from one brand and never venture to their competitors. They use their satisfaction with a particular business as a means to convert others into becoming loyal fans as well.

Brand evangelists are also excellent sources of…


Are you struggling with too much lag? Is it time for a spring clean and a fresh Linux install? Ready to upgrade to Focal Fossa (LTS) or Hirsute Hippo? Whatever situation you are in, get started quickly with some of the most popular apps you need for a fresh Linux install. Here are all the commands you need so easily copy and paste to get started! (There is a full block of commands at the end that you can easily copy and paste if you’d like to install all the apps in one go).

1. Firefox

Whether it’s for work, online shopping…


We are big fans of Google Search Console — and you should be too! It’s an essential tool to keep your site working properly and find opportunities to get better results from the SERPs. But, one thing Google Search Console also does, is send you emails when they encounter an issue. And those error messages can get somewhat cryptic.

Search Console emails about structured data issues

Structured data has been a big deal for a while now. With structured data, you can describe your content so that search engines understand it instantly. …


The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one.

B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy.

What is B2B SEO?

B2B SEO is the online practice of using various techniques — like keyword research and a page’s metadata…


There are some things you can’t explain in a few words, or with website copy. You need a booklet or a brochure. Now, there are all kinds of brochures. Practically every business is giving them away these days. If you want your audience to take you seriously, both your content and your booklet presentation have to be top-notch.

In addition to explaining what makes your business different, you can also use booklets as short catalogues presenting your products. It’s especially handy in B2B sectors! You could spend hours describing your products, and yet, one thing is true: A picture is…

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